This is bullshit. Techdirt has more.

Firstly, Zediva had the innovative genius to come up with such an idea because of the bullshit state copyright is in this country, no thanks to the amazing people at MPAA.

So why isn’t Blockbuster being sued?

Zediva will fight on.

“Zediva intends to appeal, and will keep fighting for consumers’ right to watch a DVD they’ve rented, whether that rental is at the corner store or by mail or over the Internet.”