Interaction With The PowerMat Ad In Wired

I got this month’s issue of Wired yesterday. After removing all the random bits of Subscribe To Wired ads (seriously, I like you, Wired, but it’s kinda annoying to do this with every issue), I came across a very interesting advertisement.

And no, not the tobacco ad which was anchoring in this I’m talking about the insert for PowerMat. The ad itself was made out of some seriously stiff paper. I was intrigued, so I went on.

PowerMat Ad (1/3)

What was even more interesting was that the next page seemed to require a bit of pulling to get it open. It read “Introducing PowerMat.” Looked like there were three power cords going into the BlackBerry, iPhone, and Nintendo DS.

PowerMat Ad (2/3)

I realized that there was a bit of adhesive in play here, forcing the me to actually have to pry the pages apart. And then I read the words: “Lose The Cords.” Aha!

PowerMat Ad (3/3)

I just thought that this was worth sharing. Now go to your nearest newsstand and start tearing things.

Newsstands? What are those? Such a 20th century idea.